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lisov135 [29]
1 year ago
6

The growth-share matrix defines four types of SBUS?

Business
1 answer:
nirvana33 [79]1 year ago
5 0

The growth-share matrix defines four types of SBUs:

  • Stars: Consolidate/ Expand
  • Question Mark: Improve/Invest or Divest
  • Cash Cow: Harvest
  • Dog: Divest
<h3>What is the growth-share matrix?</h3>

The reasoning behind the growth share matrix is that market leadership yields greater profits that are sustainable. In the end, the market leader achieves a cost advantage that is difficult for rivals to match. The markets with the highest development potential are then indicated by these high growth rates.

Each of the four quadrants reflects a particular ratio of growth and market share relative to other quadrants:

  • High Share, Low Growth. Businesses should harvest the cash from these "cash cows" to reinvest.
  • High Growth, High Share. Because of their tremendous future potential, businesses should heavily invest in these "stars."
  • Low Share, High Growth. Depending on their prospects of becoming stars, businesses should either invest in or ignore these "question marks."
  • Low Growth, Low Share. These "pets" should be liquidated, divested, or repositioned by businesses.

To learn more about growth-share matrix visit:

brainly.com/question/26425181

#SPJ4

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