Question

germany’s beiersdorf owns the global skin and body care brand nivea. wanting to learn more about the body care needs of customers in the united states, nivea conducted a market research study.

Answer 1

Strategic market planning is a process that helps companies study market conditions and achieve desired goals. This includes market analysis techniques such as PEST analysis, SWOT analysis, and the 4Ps of marketing.

In that case, you should analyze your market strategy process and put certain items in their proper place as shown below.

Customers: Nivea found that his 24% of men don't use bars, and that number is increasing. Therefore, Nivea managers must adopt strategies that meet customer expectations.

Therefore, in the marketing strategy process planning model, the No Soap Bar element belongs to her Customer. Competitors: Nivea competes directly with another category leader, Ax. of this brand  

Promotion: Promotion refers to bringing a product to the attention of both current and potential clients. This is a method of informing target customers about the features, applications, and advantages of a product through advertising, sales promotion, direct marketing, and other methods. ESPN is a men's magazine, so it can effectively distribute product knowledge to a wide audience.

ESPN is therefore a part of the Promotion category in the marketing strategy process planning model.

Target market: Since this is a product for men's body wash, the category of men is the target market in this instance. Women cared for their bodies and skin with specialist products.

Learn more about target market here :

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