salesperson sam is working in a predominantly caucasian neighborhood. after trying several different marketing strategies, he finds success by telling home owners that minorities have been moving into the neighborhood and if the trend continues, property values will fall.
Blockbusting is the name of this prohibited practice.
Describe blockbusting.
Blockbusting was a commercial strategy where real estate brokers and construction companies persuaded white inhabitants of a certain neighborhood to sell their homes for less than market value.
This was accomplished by instilling anxiety in the local residents by falsely claiming that ethnic minorities will soon be relocating there. The superstars would later resell those same homes to black families seeking economic advancement at astronomical prices.
Following the post-World War II outlawment of overtly segregationist real estate practices, blockbusting gained popularity. Following changes to the law and the real estate market, it had largely vanished in the United States by the 1980s.
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