Question

You are contemplating adding direct selling activities to your existing bricks-and-mortar retail business to increase sales. You are concerned, however, that the negative aspects of direct selling outweigh the positive.
Which of the following is a negative aspect of direct selling that you must mitigate in some way to be successful?
It may be more expensive and time-consuming than using an intermediary
Vertical conflict
manufacturing product

Answer 1

Answer:

It may be more expensive and time-consuming than using an intermediary

Explanation:

Direct selling makes it hard to reach new customers and also entails spending an extensive time in trying to convince prospective customers before sales is made. Sadly, in some situations, some prospects do not buy in on the intended product and thus, no sale is made and time wasted.

Answer 2

Answer:

The correct answer is letter "A": It may be more expensive and time-consuming than using an intermediary.

Explanation:

Taking care of the activities of a company directly will always imply a greater sense of responsibility and planning compared to outsourcing the activities. Intermediaries take care of all that is necessary to accomplish the duty their clients assign and sell their services in a way that the firm saves some money and time.  

Therefore, while contemplating is adding direct selling to retail businesses to increase sales, managers must consider that it could be more expensive and time-consuming than hiring an agency to do so.