Question

Explain the initial entry strategy of passive vs. active. give an example for each.

Answer 1

What is passive Strategy?

An investment approach for long-term investors is passive investing. By replicating an index, it seeks to maximise market returns while avoiding frequent trading. Investors benefit from a reduction in the costs or fees associated with active trading or active investment.

What is active strategy?

An active investment strategy is one that actively buys and sells companies with specific characteristics using the information obtained by qualified stock analysts. With higher returns and/or lower risk, the goal is to outperform index and overall stock market performance.

Passive Strategy:

- search, listen, respond

- good way to start

- seek out mentions of your business, its competitors in your industry

- simply saying thank you and answering questions is a great first step

Active Strategy:

- marketer creates content and engages in conversations through different SM channels

- connects with key influencers

- many brands jump to this step (step 2) without understanding their audience or preferred interaction

To learn more about active and passive Strategy

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