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zmey [24]
2 years ago
5

USave store distribution policy​

Business
1 answer:
Natali5045456 [20]2 years ago
4 0

In this chapter, we will explore the theory that underpins the place component of the marketing mix (or Four Ps), which we introduced in Chapter 1 and why this is important for marketers to understand. The chapter will provide an overview of the four major distribution channels used by manufacturers to get their product into the hands of the consumer, focusing in particular on the consumer goods (food and grocery) retail channel. The chapter provides important introductory retail channel and format definitions (terminology) which every consumer goods retail marketer needs to know when making decisions about what products to sell in which retail stores. The chapter also looks at how the product travels to market, providing a basic overview of the consumer goods supply chain in South Africa, with a view of some of the key developments and trends to watch.

  • The term Place refers to the distribution and physical availability of the product, in other words, where a product is sold and how it gets there. The goal is to make the product available where consumers will buy it in the quantities and pack sizes they need. For example, a chocolate manufacturer such as Nestlé sells its products at a wide range of outlets, including supermarkets, cinemas, garage convenience stores, vending machines, wholesalers and online.
  • The different avenues available for a manufacturer to make their product available to consumers to buy are known as distribution (or marketing) channels.
  • A distribution channel is made up of interdependent organizations, (referred to as intermediaries or marketing intermediaries), that help to make a product (or service) available for use or consumption by the consumer or business user.

Complete question: Explain the chapter you Save store distribution policy​.

To learn more about uSave store distribution visit:brainly.com/question/28027721

#SPJ4

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The country of Micronesia is currently experiencing a recessionary gap. The size of the recessionary gap is $500 billion. If the
anastassius [24]

Answer:

The appropriate solution is "100 billion".

Explanation:

The given values are:

Recessionary gap (Total change),

= $500

Marginal propensity consume (MPC),

= 0.8

Now,

Multiplier will be:

= \frac{1}{1-MPC}

On putting the value of MPC, we get

= \frac{1}{1-0.8}

= 5

As we know,

⇒ Total \ change=Government \ spending's \ increase\times Multiplier

⇒ Government \ spending's \ increase=\frac{Total \ change}{Multiplier}

On substituting the values, we get

⇒                                                       =\frac{500}{5}

⇒                                                       =100 \ billion

8 0
3 years ago
Which of the following is an example of a company that serves a niche market?
Natasha_Volkova [10]

Answer:

C) a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals

Explanation:

A niche market is a segment of a market that has a specific target group of consumers, usually due to a highly specific need or interest of those people. On the contrary, mainstream providers cater to the needs of the mass market, a customer base that is not specific and is largely diverse.

Therefore, large-scale manufacturers that have a large range of standardized products are <u>not</u> considered as niche.

In this example, the company producing miscellaneous things tailored for left-handed individuals is highly niche by nature.

3 0
4 years ago
Which the following consists of all the benefits a product will provide for consumers or business​ customers? A. Augmented produ
Lorico [155]

Answer:

The correct answer is: E. Attributes.

Explanation:

Characteristics of a product are considered, the particularities that must necessarily be part of its nature. If a change in a particularity does not determine that it is a different product, or that it can be traded independently, that particularity will be a characteristic.

We talk about attributes when the particularities that make up a product determine the existence of a different product if there is a change in them. Therefore, it will be possible to market the original product and the product with the changed attribute separately. For example, if color is an attribute, and the original product is blue. A red product can be marketed independently of blue.

The attributes of a product may be susceptible to many different classifications, to highlight the distinction between tangible attributes and intangible attributes of a product. In turn, physical and functional ones can be distinguished within tangibles. In this way we have a classification in physical, functional and psychological attributes. The latter being the characteristic intangible attributes of a product.

It is also common to talk about the distinction between intrinsic attributes, which usually coincide with physical attributes, and external attributes, which serve to identify the product.

Thus, physical attributes are understood as those related to the material aspects of a product while functional attributes are those related to the utilities or benefits of a product.

It is important to keep in mind that, as in the case of the distinction between attributes and characteristics, the distinction between physical attributes and functional attributes does not have absolute character. That is, the physical attributes of one product can be functional attributes in another.

6 0
3 years ago
Michael has written an e-mail to his employees that describes a new product special that will be introduced to the
svet-max [94.6K]

Answer:

effective communication

Explanation:

Since Michael is communicating a very important message, it is essential for it to be effectively communicated. This is a crucial step related to making sure your message is structured, organized and easy to comprehend. Especially, it is important in messages like this one - introduction of new concepts/products, instructions to employees...

Effective communication is needed to avoid any potential misconceptions and  consequences related to a badly interpreted message.

3 0
3 years ago
Read 2 more answers
After its success in Japan, Starbucks worked with local operators, collecting initial fees and then royalties on store revenues
kotykmax [81]

Answer:

Franchising.

Explanation:

Franchise is a license consisting of a contractual arrangement between a parent company (franchiser or franchisor) and another (franchisee), that allows individuals or an organization access to its knowledge, processes, trademarks in order to provide a service.

One of the main advantages of a franchise is that, franchisers such as Starbucks do not require additional capital and development expenses to have their businesses being situated in a foreign market or country, as they only required to issue licenses to franchisors who are interested in being part of their business by paying a fee. For instance, Starbucks could give the authority to an individual or group of people which would enable them to do the same business in another geographical location.

Hence, this type of relationship best describes franchising because Starbucks worked with local operators while collecting initial setup fees and then royalties on store revenues generated by the franchisees as it entered other Asian countries.

7 0
3 years ago
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