In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
<h3>
What is a co-branding strategy?</h3>
- Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
- Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
- When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
- Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
<h3>
What is a transactional marketing strategy?</h3>
- A business technique known as "point of sale" transactions is called transactional marketing.
- Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
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Answer:
Market segmentation
Explanation:
Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. A market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes.
Yes, because Ray investing in two different saving bonds is basically diversification.
Answer:
the difference between operating incomes under absorption costing and variable costing is $180,000 .
Explanation:
The difference between the two Operating Incomes lies in the amount of Fixed Overheads that has been deferred in Inventory.
So, calculation of the difference will be as follows :
Beginning fixed manufacturing overhead in inventory $230,000
Less Ending fixed manufacturing overhead in inventory ($50,000)
Difference between absorption costing and variable costing $180,000
Answer:
C. Total debits are equal to total credits
Explanation:
When the end-of-period spreadsheet is complete, the adjustment columns should have:
Total debits equal to total credits.
When this happens, the trial balance is considered to be balanced.
If revenues are greater than expenses, then income statement will give a credit balance. If expenses are bigger than revenues, your income statement will show a debit balance.
