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Delicious77 [7]
1 year ago
8

When evaluating advertising results, what technique can be used to measure consumer's beliefs or feelings about a product before

and after exposure to the ad?
Business
1 answer:
dolphi86 [110]1 year ago
8 0

When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.

<h3>What are Pre-testing and post-testing in advertising?</h3>

Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.

Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.

To learn more about post-testing visit the link

brainly.com/question/17238720

#SPJ4

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Jiyaing is an hr manager at a research firm in china, and her company has decided to open a branch in the united states. jiyaing
grandymaker [24]
The type of cultural intelligent Jiyaing needs is "low-context culture".


There are two terms which are used, high-context culture and low-context culture, both are opposite to each other.In low-context culture, individuals utilize communication principally to trade realities and data; meaning is resulted basically from words; business exchanges are more critical than building connections and trust; and individual welfare and accomplishment are more imperative than the gathering.
4 0
3 years ago
A document which shows how much a customer has to pay, for what and by when​
blondinia [14]

Answer:

A Bill

Explanation:

A bill is a request for payment. A bill is usually considered from the customer's standpoint. It's common to receive a bill without an invoice, as in a restaurant or retail store. A bill is usually given with the expectation of immediate payment.

5 0
3 years ago
A 10-year, 9.00%, $3,000 bond that pays dividends quarterly can be purchased for $2,775. This means that $2,775 is spent on the
Rainbow [258]

Answer:

The range of effective rate of return that the purchaser will receive would be between 10.2% - 11.2%. The right answer is a

Explanation:

According to the given data we have the following:

Quarterly dividend = $67.50

Buy price = $2,775

Maturity = 10 yrs = 10*4 = 40 quarters

Face value = $3000

Hence, PW = -2775 + 67.50 * (P/A,i%,40) + 3000*(P/F,i%,40) = 0

67.50 * (P/A,i%,40) + 3000*(P/F,i%,40) = 2775

Therefore, using trail and error method

When i = 2.5%, value of 67.50 * (P/A,i%,40) + 3000*(P/F,i%,40) = 2811.729

When i = 3%, value of 67.50 * (P/A,i%,40) + 3000*(P/F,i%,40) = 2479.917

And by using interpolation

i = 2.5% + (2811.729-2775) / (2811.729-2479.917) *(3-2.5)

i = 2.5% + 0.05534%

i = 2.555%

Nominal yeild = 2.555% * 4 = 10.22%

Effective yeild = (1+0.02555)^4 - 1 = 0.10618 = 10.62%

The range of effective rate of return that the purchaser will receive would be between 10.2% - 11.2%

3 0
3 years ago
Analysis of a company's financial statements: Below are simplified versions of the balance sheet and income statement for Toys b
il63 [147K]

Answer:

The answer is:

A 15% increase in inventory turns for Toys by Tom, Inc. would bring this ratio to 4.8 times, suggesting improvement in efficiency.

Explanation:

We have the current Inventory turnover = COGS / Inventory = 41,700/10,000 = 4.17 times

=> An 15% increase in the Inventory turnover will bring the Inventory turnover ratio to: 4.17 x 1.15 = 4.8 times;

Increasing in inventory turnover may be the result of higher sales ( thus higher COGS) or low level of inventory holding - thus limiting the resources spending on idle inventory. So, higher level of inventory turnover in someways suggesting improvement in efficiency.

6 0
2 years ago
All of the following actions by a custodian in an account opened under the Uniform Gifts to Minors Act are permitted except:____
love history [14]

Answer: B. withdrawing funds from the account for the custodian's use

Explanation:

Under the Uniform Gifts to Minors Act, the Custodian's duty is to manage the account for the minor and allocate the assets within in such a way that it will bring about the best returns for the minor.

Custodians should not abuse this power for their own benefit or gain which is why the custodian withdrawing funds from the account for their own use is a violation of the act.

4 0
3 years ago
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