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Delicious77 [7]
1 year ago
8

When evaluating advertising results, what technique can be used to measure consumer's beliefs or feelings about a product before

and after exposure to the ad?
Business
1 answer:
dolphi86 [110]1 year ago
8 0

When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.

<h3>What are Pre-testing and post-testing in advertising?</h3>

Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.

Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.

To learn more about post-testing visit the link

brainly.com/question/17238720

#SPJ4

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Prior, Inc. has decided to raise additional capital by issuing $175,000 face value of bonds with a coupon rate of 10%. In discus
bogdanovich [222]

Answer:

cash                 150,000 debit

discount on BP 47,500 debit

    bonds payable          175,000 credit

    warrants                      22,500 credit

If the warrants were undetachabel they wouln't be able to be transfer in a secondary market thus, they will not be traded the accounting will only the 150,000 as bonds an dthe diffrence with the 175,000 as discount.

cash                 150,000 debit

discount on BP 25,000 debit

       bonds payables      175,000 credit

Explanation:

136,000  bonds  136,000/160,000 = 0.85

<u>  24,000 </u>warrant 24,000 /160,000 = 0.15

160,000

bonds 150,000 x 0.85 = 127,500

discount on bonds: 175,000 - 127,500 = 47,500

warrants 150,000 x 0.15 = 22,500

8 0
2 years ago
a 12oupon bond, semiannual payments, is callable in 3 years. the call price is $1,120; if the bond is selling today for $1,110,
charle [14.2K]

Based on the coupon rate, the call price and the selling price, the yield to call is 11.06%.

<h3>How is the yield to call found?</h3>

The formula to find it is:

= (Coupon + (Call price - Current price) / Number of periods ) / ( (Call price + Current price) / 2 ) x 2

Solving gives:

=( (12%/2  x 1,000) + (1,120 - 1,110) / 6 semi annual periods ) ) / ( (1,120 + 1,110) / 2) x 2

= (61.667 / 1,115) x 2

= 11.06%

Find out more on the yield to call at brainly.com/question/14801120.

#SPJ12

7 0
1 year ago
There is low interdependence, performance ambiguity, and costs of control in firms pursuing Multiple Choice a localization strat
amm1812

Answer:

Option A (localization strategy) is the right approach.

Explanation:

  • Localization strategy seems to be a method of transforming services or products to something like a unique language, culture as well as the appropriate "look-and-feel" community.
  • Preferably a good or product is designed such that it is fairly sufficient to accomplish this strategy. And it is, therefore, possible to obtain an internationalized products.

Certain options given aren't relevant to the contexts in question. So choice A is indeed the correct way to do things.

8 0
3 years ago
a. Invest all $15,000 in the stock, buying 100 shares. b. Invest all $15,000 in 1,500 options (15 contracts). c. Buy 100 options
GREYUIT [131]

Answer:

See attached picture.

Explanation:

See attached picture for explanation.

3 0
3 years ago
If the price elasticity of demand for a product is -2.5, then a price cut from $2.00 to $1.80 will _________ the quantity demand
UkoKoshka [18]

If the price elasticity of demand for a product is -2.5, then a price cut from $2.00 to $1.80 will <u>increase </u>the quantity demanded by about  <u>2.5%</u>.

Price elasticity of call for is a measurement of the trade in the intake of a product on the subject of exchange in its price. Expressed mathematically, it's miles: charge Elasticity of demand = percent trade-in quantity Demanded / percentage trade-in rate.

we are saying a great is price elastic whilst growth in prices causes a bigger % fall in demand. e.g. if fee rises 20% and demand falls 50%, the PED = -2.five. Examples consist of Heinz soup.

Learn more about Price elasticity here: brainly.com/question/24384825

#SPJ4

6 0
1 year ago
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