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Delicious77 [7]
2 years ago
8

When evaluating advertising results, what technique can be used to measure consumer's beliefs or feelings about a product before

and after exposure to the ad?
Business
1 answer:
dolphi86 [110]2 years ago
8 0

When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.

<h3>What are Pre-testing and post-testing in advertising?</h3>

Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.

Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.

To learn more about post-testing visit the link

brainly.com/question/17238720

#SPJ4

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Because of the difference between the discipline imposed by market competition and the discipline imposed by political decisions
Cloud [144]

Answer:

Difficulty managing public investment so it's done in a cost effective way

Explanation:

An Economy

This is simply known as a well arranged means by which nations supply or provide for the needs and wants of its people.

Resources

This are simply all the materials or things that is put in place that is used in producing goods and services.

Factors of production includes land, labor, capital, and entrepreneurship.

The reasons for government intervention is due to the allocation function, market failure occurs in case of Public Goods, externalities, Insufficient Competition; distribution function and stabilization function. Government influences decision making by establishing legal framework within which businesses and households operate.

3 0
3 years ago
Firms face competing pressures in the marketplace–how to achieve lower costs through proven approaches to production, while look
Solnce55 [7]

Answer:

1. Pressures for local responsiveness may make it difficult to ______________________________.

 

monitor and adapt to changing customer tastes in a large number of foreign markets

2. __________________________is the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.

Localization strategy

3. ___________________________ is the most appropriate strategy when the firm simultaneously faces strong pressures for both cost reductions and local responsiveness.

 

Transnational strategy

4. A firm facing low pressures for local responsiveness and few pressures to contain costs might best pursue a(n) _______________________.

international strategy

5. Markets are dynamic, and any firm will face competition. In time, international and localization strategies tend to become less viable, and managers need to ________________________________.

orient their companies toward either a global standardization or transnational strategy  

Explanation:

When a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions, and internationally located subsidiaries or retail outlets, the entity tends to realize more competitive advantages than when it uses a single strategy.  This is why the transnational strategy is offering the best alternative for international businesses in the globalized economy.

7 0
3 years ago
Read 2 more answers
Assume that the marginal propensity to consume is 0.8 and that potential output is $800 billion. If real GDP is $850 billion, to
kari74 [83]

The following policies would bring the economy to potential output is Decrease government spending by $10 billion.

<h3>What is Marginal Propensity?</h3>

The "Marginal Propensity" to consume is defined as calculate quantification of money that consumers are ready to spend.

The term "Marginal propensity" to consume is term used in economics. It measures monetary value which consumer is willing to spend to buy goods and services instead of saving it.

The "Marginal Propensity" to consume tends to increase economic activities of country by keeping cash flowing and by not keeping it stagnant. It also helps in increasing trade value and quality and cost of products because it increases healthy competition among companies and in which consumers are ultimately benefitted.

Therefore , we can conclude that the correct option is C.

Learn more about Marginal propensity on:

brainly.com/question/17930875

#SPJ4

7 0
2 years ago
Mike says, "The possibility that my house may burn isa pure risk for me, but if I buy insurance, it is a speculativerisk for the
PilotLPTM [1.2K]

Answer:

I agree with Mike because pure risks involve only possible losses. Since he owns his house, the possibility of it burning down would represent only a loss to him.

But if he buys insurance, he will pay an insurance premium which means that if the house burns down, the company will lose money, but if the hose doesn't burn down, the insurance company will make a profit. This represents speculative risk because the possibility of a gain and a loss exist.

3 0
3 years ago
The natural rate of unemployment is 4%, and the economy is producing 95% of its potential output. Okun's law predicts an unemplo
Anon25 [30]

Answer:

so correct option is C. 6.5

Explanation:

given data

natural rate of unemployment = 4%

economy producing = 95%

solution

we know here as  Okun's law for the every 1 percentage increase in unemployment rate

GDP of country =  2% lower than potential GDP

but here is country GDP = 5% lower than potential GDP

so there is increase in the unemployment rate = 5% ÷ 2 =  2.5%  

and unemployment rate is given =  4%

so effective unemployment rate will be

effective unemployment rate = 4% + 2.5%

effective unemployment rate = 6.5%

so correct option is C. 6.5

6 0
3 years ago
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