Question

(a) what criteria might chobani use when it seeks markets in new countries and (b) what three or four countries meet these criteria?

Answer 1

A) focusing on the nations where you can assault the market

B) Canada, Cuba, Puerto Rico, and other nearby nations

People's palates, the food of other cultures, and the existence of a market in the area are all taken into consideration. Sometimes a market is simply too big. Europeans, who consume about five or six times as much yogurt as Americans, provide as an illustration of this. Since there haven't been any manufacturers or goods that have dominated that region, I would advise focusing on the nations where you can assault the market.

They might consider looking at Canada, Cuba, Puerto Rico, and other nearby nations as they might gradually extend out, making it a little less dangerous.

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