In Business management, customer relationship management (CRM) can be defined as the basic combination of strategies, technologies, techniques and practices for the management and evaluation of customer interactions and informations with the company's past, current and potential customers, for the purpose of increasing sales, growth and improving customer satisfaction.
A basic customer relationship management (CRM) premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers. In order to build a mutual and strong customer relationships, it is very important and essential to create a communication medium. Companies shouldn't just engage in a one-sided business transactions with their customers, it is important and essential that they try to find out what the wants or basic needs of their customers is. Consequently, they would then be able to proffer a solution or inform them that they have a solution to meet the customer's wants or requirements.
<em>Hence, in order to build a seemingly and effective customer relationship management, companies should ensure they employ competent and professional managers who has a good listening ear and pays so much attention to details. </em>
