many companies view the marketing environment as a(n) __________ element to which they must react and adapt.

1 answer:

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Many companies view the marketing environment as an Uncontrollable element to which they must react and adapt.

Market is a place where the consumers and sellers meet in order to purchase and sell goods respectively. Market runs on many factors which include the availability of the goods, the demand for the goods and easy flow of cash. According to some companies and experts marketing environment is uncontrollable as it comes with risks too. Also, the demand for a particular good cannot be controlled by the market as it solely depends on the consumers. For example, if there is a demand of milk chocolate in the market but market has surplus of dark chocolate then the demand for milk chocolate is uncontrollable. The risk factors include economic factors as well as the political factors.

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