In this particular scenario, the dairies are making an effort to change the way that adults perceive chocolate milk, and they want to reposition it in the minds of their customers.
The term "repositioning" refers to the process of moving a product's position in the mind of the client in relation to the benefits that the product provides. It is a very difficult and nuanced procedure due to the fact that the brand or product needs or requires changing the way in which the market views the product. Repositioning is the process of changing how a product or service is understood or perceived by a particular market. This can be done to attract new customers or retain existing ones.
The positioning of a product is determined by the customers' perceptions of the product's qualities and their judgments of the product in respect to competing products. Consequently, repositioning requires making significant adjustments to the way the target market perceives the product. Repositioning is not always easy, especially for companies that have established names and faces within their customer base.
To learn more about Repositioning, please see the following link: brainly.com/question/28940273
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