Answer:
Umbrella branding
Explanation:
A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.
Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.
Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.
Answer:
In a command economy an authority such as the government, governmental agency, or central planners decide what to produce, how to produce and to whom goods and services will be allocated.
I would say that the market economy and westward expansion promoted the institution of slavery as in the new United States whereby in order to sell more say cotton at a cheap price (the market economy) then the landowners would employ slaves for cheap labour so as to extract maximum profit from their labour.
Answer:
(E)
Explanation:
Referent power is effective in any form of business activity. It is something which inspires the employees and to see their managers as a role model. In the above example, my supervisor has referent power over me because I consider him my role model. Some supervisors have certain interpersonal skills which help them to become a role model and a good manager.
Answer: Public Relations
Explanation: The elements of a promotional marketing mix are the resources an organisation engages in its marketing promotion. They are:
Advertising, public relations, sales promotion, direct marketing and personal selling.
The above listed elements have there unique effect on the sales if an organisation.
Advertising is used to create an awareness of the product to the consumer using all forms of advertising such as radio jingle television advert, billboards etc.
Public relations is used to find out the effect of the products in the market and also to get feedbacks from consumer which will enable mgt to plan on ways to correct any issue observed.
Sales promotions are ways of giving to the consumers fee products as rewards for loyalty
Direct marketing is the use of marketing officers that will speak to consumers personally and try convincing them to try the products
Personal selling is the act of selling the products one on one to customers
