Question

The first step in the screening process for potential markets and sites is to a. Identify the basic appeal of a market b. Select a favorable market or site c. Assess the national business environment d. Measure the market or site potential

Answer 1

C. The first step in the screening process for potential markets and sites is to identify the basic appeal of a market.

Identifying whether there is a fundamental demand for a business's product is the first step in looking for potential markets. screening process  plays a key role in determining this fundamental appeal.

Then it also helps in choosing where to market or produce goods would be simple if all countries' business environments were the same. Managers could rely on statistics that track the state of the local economy and examine projected returns on investments.

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