Sociologist George Ritzer built off of <u>classical</u><u> theory of the rationalization</u> to develop the concept of McDonaldization.
German sociologist, economist, and lawyer Max Weber is credited with coining the word "rationalisation" in sociology. The act of rationalising (or rationalising) involves replacing social norms, beliefs, and emotional drivers of behaviour with ideas based on logic and reason.
Sociologist George Ritzer coined the term "McDonaldization" in his book The McDonaldization of Society, published in 1993. According to Ritzer, "McDonaldization" is the process through which a culture takes on the traits of a fast-food restaurant.
McDonaldization is a reinterpretation of scientific management and rationality. Ritzer believes that the fast-food restaurant is a more apt modern metaphor than the bureaucracy, which Max Weber used to illustrate the trajectory of this shifting society.
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