Question

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
Interactivity
Richness
Personalization/customization
Social technology
Ubiquity

Answer 1

The dimension of e-commerce technology involving integration of video, audio, and text marketing messages into a single marketing message and consumer experience is: Richness.

E-commerce is the business performed at an online platform. It involves the interaction between the buyer and seller online for the business to be accomplished. There can be three types of e-commerce: business-to-business, business-to-consumer and consumer-to-consumer.

Richness in e-commerce is defined as the amount of content and the message it is able to deliver to the customers online. If the customers are greatly influenced by the content of the website, the website is considered to have more richness.

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