The three components that are most important for establishing credibility are competence, caring, and Character
Credibility includes objective and subjective elements of the credibility of a source or message. Authenticity goes back to Aristotle's rhetorical theory. Aristotle defines rhetoric as the ability to see potentially persuasive things in any situation. He classified the means of persuasion into three categories: ethos (reliability of sources), pathos (emotional or motivational appeals), and logos (logic used to support claims). Affect the recipient of the message. According to Aristotle, the term "ethos" deals with the personality of the speaker.
The speaker's intention is to appear believable. In fact, the speaker's psyche is the rhetorical strategy employed by the speaker with the aim of "instilling confidence in the audience." Credibility has two key components, he said, credibility and expertise, both of which have objective and subjective components. Reliability is based on subjective factors, but can also include objective measures such as perceived reliability.
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