I think it’s d because that’s the one that makes the most sense
Know you audience and tailor your writing to them. This will help them relate or "see" what you're writing.
If you are telling a story to young children, use simple words and be descriptive and enthusiastic.
If you are writing to impress a college admitter, use complex words and formal diction.
If you are writing for a religious audience, maybe write a sermon0type passage and include religion in your writing.
The controlling idea is the main point or topic of the paragraph. It guides the ideas expressed in the paragraph and helps you keep to the point. The controlling idea of each paragraph also links back to the thesis statement.