PEST analysis involves the analysis of economic , political, legal, technological and cultural events and trends that may affect the future of the organization and its marketing efforts.
Explanation:
PEST analysis is the simple as well as mostly used tool that helps in analyzing economic,technological, political,socio-cultural changes in the business environment. There are various advantages of PEST analysis that is, it helps in proper understanding of the business, it helps in dealing with various threats, It is also a cost effective analysis. This analysis helps in determining the performance of the business during long- term.
Answer: Carry out the Plan of Planning not to Plan.
As Fashion brand Zara is very popular clothing and accessories retailer. Its success as top 50 fashion brands is attributed to its unique approach of planning to achieve its vision of innovation and quality.
For ever changing style and trend, fashion industry is unpredictable, specially for brands and fashion lines. The changing trends in short span of time can cost high for business perspective as there can be huge restocking of seasonal production, if brands fail to identify future fashion trends in advance. To combat huge loss from such over stocking of production, Zara brand have implemented operational strategy to plan less. This is the Planning to plan less".
Most of the luxury fashion brands operate their production line based on prediction of what trend will be popular in coming months. This is risky plan, since fashion industry is very unpredictable.
Zara however devised unique plan to not plan. This way the brand does\t entirely plan the production line for next six months in advance, but only 50-60%. Rest of it, it changes according to the season. This way, Zara only have limited edition of certain designs and even less stock of those items. This way, the customer have to buy the items immediately after its launch because same item might not be there next time. This not only reduce stocking of production but also increases business as buyers constantly visit stores to but items which they know won't linger there for longer time.
Answer
Some of the hindrances of rational decision maker by managers are;
• Cognitive biases
• Time pressure
• Group conflict
Explanation
Decision making process is controlled by an individual’s personality and behavioral traits. Objective judgments by managers can be disrupted by subjective biases. Cognitive biases such as halo effect and overconfidence can act as a barrier to rational decision making.
Time pressure can distort the process of making a rational decision thus resulting to less objective individual judgment which is influenced by intuition. Managers with ample time arrive at a more logical and highly crafted decision than those who feel they have insufficient time.
Both interpersonal and group dynamics can create a barrier towards making an effective decision.
<span>We can conclude that the top 4 sellers represent a 15% total volume of sales overall. The 4 sellers are the workhorses for getting this much sales and we can conclude that they will be treated well and compensated for doing such a great job.</span>
Answer: Option (D)
Explanation:
Here, in this particular case we can state that the goal of these elements introduced by Disney is to evaluate the <em>top-of-mind awareness</em>. This concept is referred to as one of the most important element of consumer behavior and marketing research. Disney uses this concept as a measure in order to known how is the brand ranked in the minds of their customers.
