Question

Pam ryan owns a store that sells running shoes and related products. pam is currently trying to increase sales through endorsements by famous runners and former olympic athletes. pam is pursuing a(n) ________ strategy.

Answer 1

Pam is pursuing a market penetration strategy.
It is one of the four alternative growth strategies in the Ansoff Matrix. It is focused on selling the existing products or services in the existing markets to have a higher market share. The main goal of the market penetration strategy is to launch a product, also used to measure the product if it is doing well in the market.