Maintaining a calculated and logical focus on organizational processes and exhibiting genuine concern for workers as people is the main challenge that red frog events face as the organization grows.
Reynolds, who also works under the title of Architect of Adventure, founded the company to bring his favorite TV show, The Amazing Race, to more people around the world. The company's first event consists of a scavenger hunt and an extreme obstacle course.
In 2015, Red Frog Events launched the Big Barrel Country Music Festival, acquired DJ's National Food Services, and renamed it Red Frog Food and Beverage. On July 21, 2015, Red Frog laid off 29 of its approximately 105 employees. In August 2019, Red Frog Events ceased operations.
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