The iterative process is the practice of building, refining, and improving a project, product, or initiative. Teams that use the iterative development process create, test, and revise until they're satisfied with the end result.
The iterative process is a technique research and development teams use to help them optimize their products, services and business processes. The process involves repeated trial-and-error style cycles, where researchers adjust each cycle according to what they learned in the previous iteration.
By using this method, teams can design planned changes for their processes and encourage steady improvements toward an end goal. Careful planning and consideration of feedback can help teams conduct successful iterative processes.
Typically, business development and marketing research professionals use the iterative process to help them address design concerns, improve business strategies, optimize product features or quickly adjust to market changes.
The method can used for a variety of businesses and applications. Teams in marketing, software development, engineering, education or design might all use this process to analyze products or processes within their business.
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