Effectively communicating the strategic vision to company personnel is important because------ if company personnel do not understand or accept the rationale for heading in the direction top management has charted, they are prone to resist or be indifferent to the changes management wants to make.
What is a strategic vision and why is it important?
A strategic vision not only outlines the organization's goals and purposes but also directly or indirectly establishes the standards in quality, work ethic and operational precision that each employee must reach for those goals to be achieved. It shows how an organization differs from all the others.
Effective communication:
Is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose. When we communicate effectively, both the sender and receiver feel satisfied.
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