Product/service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
A company's offers are shaped through the process of product service management, also known as product/service management, in response to customer demand brought on by changes in the marketplace. A product service manager (PSM) foresees consumer needs and then directs the creation of products to address them.
Discovering new product opportunities, maintaining current products, and getting rid of items that have turned into liabilities are all part of product service management. advantages
The following are some advantages of product service management:
- Provides customers with things they desire to buy, hence improving a business's earnings.
- With novel and cutting-edge items, it can increase the number of customers
- When products are properly managed, there is less risk of failure and more potential for success.
The market opportunity is unrealized market potential that enables companies to take advantage of untapped markets.
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