_______ is the use of online, mobile, and social media to engage customers, build stronger customer relationships, and augment sales performance.
Social selling
Personal selling is the act of speaking with customers face-to-face to inform them about a specific product and discuss their experiences and expectations. Thus, developing a relationship with a customer is a key component of personal selling so that one may guide them through the process.
Therefore, livestreaming on social media to sell things is referred to as online personal selling. Sellers now have a rare chance to shape, develop, and maintain unique connections with customers because to social media technologies.
Learn more about Social selling here,
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