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2 years ago

During what stage of the new-product development process does a marketer develop a prototype for alpha or beta testing?.

1 answer:

3 0

During marketing testing stage of the new-product development process does a marketer develop a prototype for alpha or beta testing.

<h2>Definition of market testing</h2>

Market testing describes research that can help maketers understand how well a particular product is performing, given a specific market location or audience.

While similar to product testing, market testing focuses on how a product can perform in a market environment rather than on the structure or effectiveness of the product itself. Companies can hire market testing professionals to help launch new products or to analyze and adjust marketing strategies for existing products.

<h3> Strategy type of market testing</h3>

There are various market testing strategies that researchers can use to learn about a product. Some specific types of market testing include:

1. Focus groups

To create a focus group, marketers gather a small group of people to discuss certain aspects of a product, service, or marketing to gain insight and make improvements based on their feedback.

Researchers can create focus groups at random or by selecting certain types of individuals to represent customers.

2. A/B testing

Also known as split testing, A/B testing involves comparing two versions of the same product or advertising strategy to learn which is more effective for the target audience.

3. Small-scale product launch

Also known as a regional rollout, this type of market testing involves launching a product into a selected test market in a specific city or region to see how they react.

Researchers can then use the feedback they receive to improve a product or marketing plan before attempting a wider launch.

4. Eye track testing

Eye track testing can help researchers understand where a person is looking when viewing a website page or advertisement. This can help them learn which visual ad elements are getting the most attention so they can use them more often.

5. Incrementality testing

To perform incrementality testing, the advertiser creates a group of test subjects and a group of control subjects. They then showed the test subjects' ads and compared the conversion rates for the test group with the control group to learn about the effectiveness of the advertising campaigns.

Learn more about market testing at brainly.com/question/7200804.

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Shoe Barn Inc. is a privately owned firm with few investors. Investors forecast their earnings per share (EPS) to reach $2 this

Mariana [72]

Answer:

$24

Explanation:

Calculation to determine What will the estimated intrinsic value of the Shoe Barn Inc.'s stock

Using this formula

Estimated intrinsic value = Earnings * P/E Ratio for the industry

Where,

EPS = $2

Industry P/E = 12

Let plug in the formula

Estimated intrinsic value= $2 * 12

Estimated intrinsic value= $24

Therefore the estimated intrinsic value of the Shoe Barn Inc.'s stock is $24

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3 years ago

What are the risks of foreign outsourcing?

Fudgin [204]

The risks of foreign outsourcing is that they could stop trading with you.

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3 years ago

On January 1, a company issues bonds dated January 1 with a par value of $310,000. The bonds mature in 5 years. The contract rat

Elenna [48]

Answer:

The journal entry for the interest payment is shown below:

Explanation:

Interest Expense A/c........................Dr $16,098

Premium on bonds payable A/c....Dr $952

To Cash A/c............................Cr $17,050

Working Note:

Interest expense = Bonds sale value × Market rate

= $321,964 × 5%

= $16,098

The market rate will be:

= 10 / 2

= 5%

Because it is paid semiannually, so rate is divided by 2.

Cash = Par value × Contract rate

= $310,000 × 5.5%

= $17,050

The contract rate will be:

= 11 / 2

= 5.5%

Because it is paid semiannually, so rate is divided by 2.

3 0

3 years ago

Entries and Balance Sheet for Partnership On April 1, 20Y1, Whitney Lang and Eli Capri form a partnership. Lang agrees to invest

11111nata11111 [884]

Answer:

1. April 1, 20Y1

Dr Bank $15,100

Dr Inventory $40,800

Cr Whitney Lang Capital $55,900

April 1, 20Y1

Dr Bank $52,900

Dr Equipment 43,900

Dr Account Receivable $18,700

Cr Account Payable $8,200

Cr Notes Payable 5,000

Cr Allowance for Doubtful $1,300

Cr Eli Capri Capital $101,000

2.CURRENT LIABILITIES $171,400

ASSETS $171,400

3. March 31, 20Y2

Dr Revenue $598,000

Cr Expenses $480,000

Cr Profit & Loss $118,000

March 31, 20Y2

Dr Whitney Lang Capital $40,000

Dr Eli Capri Capital $30,000

Cr Cash $70,000

Explanation:

1. Preparation of the journal entries to record the investments of Lang and Capri in the partnership accounts.

April 1, 20Y1

Dr Bank $15,100

Dr Inventory $40,800

Cr Whitney Lang Capital $55,900

($15,100+$40,800)

( Being Cash and Inventory received from Eric Keene as capital contribution)

April 1, 20Y1

Dr Bank $52,900

($101,000+$1,300+5,000+$8,200-43,900-$18,700)

Dr Equipment 43,900

Dr Account Receivable $18,700

Cr Account Payable $8,200

Cr Notes Payable 5,000

Cr Allowance for Doubtful $1,300

Cr Eli Capri Capital $101,000

( Being Capital Contribution by Renee Wallace in form of Assets, cash and Liabilities)

2. Preparation of a balance sheet as of April 1, 20Y1, the date of formation of the partnership of Lang and Capri.

Balance sheet as on April 1, 20Y1,

Particulars Amount($)

Partners Capital A/c

Whitney Lang $55,900

Eli Capri $101,000

$156,900

CURRENT LIABILITIES

Account Payable $8,200

Notes Payable $5,000

Allowance for doubtful Debts $1,300

TOTAL $171,400

($156,900+$8,200+$5,000+$1,300)

ASSETS

Equipment $43,900

Account receivable $18,700

Inventory $40,800

Cash $68,000

($15,100+$52,900)

TOTAL $171,400

($43,900+$18,700+$40,800+$68,000)

3. Preparation of journal entries to close the revenues and expenses and the drawing accounts at March 31, 20Y2

March 31, 20Y2

Dr Revenue $598,000

Cr Expenses $480,000

Cr Profit & Loss $118,000

( Being Revenue and Expenses posted to Profit & loss A/c)

March 31, 20Y2

Dr Whitney Lang Capital $40,000

Dr Eli Capri Capital $30,000

Cr Cash $70,000

($40,000+$30,000)

( Being Drawing from Capital A/c recorded)

4 0

3 years ago

Jones Company signed a 5-year note payable on January 1, 2019, of $100,000. The note requires annual principal payments each Dec

Diano4ka-milaya [45]

The entry to record the annual payment on December 31, 2020, by Jones Company is as follows:

Debit Note Payable $15,000

Debit Interest Expense $5,000

Credit Cash $20,000

<h3>How do you record annual payments?</h3>

Annual payments can be recorded by debiting the accounts that receive the value and crediting the account that gives value as above.

<h3>Data Analysis:</h3>

Note Payable = $100,000

Maturity period = 5 years

Date of Issuance = January 1, 2019

Principal repayment plus interest = December 31

Interest rate = 5%

Annual Interest in dollars = $5,000 ($100,000 x 5%)

Note Payable $15,000 Interest Expense $5,000 Cash $20,000

Thus, the entry to record the annual payment on December 31, 2020, by Jones Company is debits to Note Payable ($15,000) and Interest expense ($5,000), and a credit to Cash account ($20,000).

Learn more about recording annual payments at brainly.com/question/14290379

4 0

2 years ago