Answer:
A. Purchases involve high risk and high cost
This phenomenon is most likely to occur in the in the organizational market (B2B - Business to Business Market) as compared to the consumer market. In B2B or Organisational Market, large number of purchases are made because those products have to become the part of certain other product so they are with with high cost and high risk.
B. There are a limited number of large buyers
There are less or limited number of large buyers in the organizational market (B2B - Business to Business Market) as compared to the consumer market. Buyers are in less number but they made purchases which involve more money.
C. Several people frequently make the decision
This phenomenon is most likely to occur in the in the consumer market organizational market as compared to the B2B - Business to Business Market. In B2B or Organisational Market, there are very less number of people who make the purchase decision whereas, there are several people frequently make the decision in consumer market.
D. Purchases are based on emotional responses to products or promotions
This phenomenon is most likely to occur in the consumer market organizational market as compared to the B2B - Business to Business Market. In B2B or Organisational Market, decisions are being made purely on the basis of product specifications, quality and cost whereas, in consumer market emotions come into play quite often.
E. Products are more complex and classified based on how the customer will use them
Products are more complex and classified based on how the customer will use them in the organizational market (B2B - Business to Business Market) as compared to the consumer market. In B2B or Organisational Market, products are quite complex in nature because mostly machinery and technical products are involved in B2B market.
