Question

Think of an example of a time that you experienced or that you heard about when consumer perception influenced demand. What were the effects of this perception?

Answer 1

One example of when consumer perception influenced demand is when the concept that Japanese made cars were more durable than Chinese cars.

What were the effects of this perception?

This perception tended to increase the demand for not just Japanese cars but for Japanese products.

It is believed that Japanese are very strong on quality and excellent processes, hence the high quality of their products.

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