65% of visitors to the company's website only visit a single page.
The percentage of site visitors that are single-page engagements with no further page viewing is known as the bounce rate. It is frequently used to gauge the overall level of interaction on a website.
A website's bounce rate is measured by dividing the total number of one-page views by the total number of entries.
The bounce rate for the homepage of a website, for instance, would be 50% if it had 1,000 visitors per month to its home page and 500 of them left the site after seeing it without visiting any further sites.
Most websites have an average bounce rate that ranges between 26% and 70%.
However, bounce rates might vary greatly. Our bounce rate might be impacted by the sector, the source of our traffic, and the landing page. All depends on the context.
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