When considering the four ps in international marketing, advocates of standardization focus on the similarities among cultures and argue that basic needs and wants are the same everywhere.
<h3>what is international marketing ?</h3>
International marketing is defined as the activity which is related to the sale of goods and provide services of one country in the other and it is subjected to the rules and regulations framed by the concerned countries concerned.
The Scope of marketing involves Establishing, Joint Ventures and Collaboration, Licensing Arrangements, Consultancy Services and exporting of goods and services in foreign markets.
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