Question

In the interview in the ""introduction to marketing""-lecture on 09/13/22 a company representative of fidelity described how fidelity segments their markets. Based on which factors does fidelity segment their markets?.

Answer 1

Mass marketing, often known as undifferentiated marketing, is a tactic that involves developing a single message for every possible audience. It increases brand recognition and enables firms to contact more customers at a reduced cost.

It encompasses all the activities that companies undertake to push, sell, and distribute that product or service. The goal is to come up with sales and build a loyal Marketing customer base by informing prospective and existing buyers about the offering. The key purpose of selling is to induce people to inquisitive about the products or services of an organization.

This happens through market research, research and contemplating the interest of a business's ideal customers and attracting them through messaging which might be educational and helpful to a business's target group.

Marketing Management is an organizational discipline, which deals with the sensible application of promoting orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities.

The underside line of any business is to form money and marketing is a vital channel to achieve that end goal. Creative explained that without marketing many businesses wouldn't exist because marketing is ultimately what drives sales.

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