Sports managers compete for the discretionary funds of consumer by selling items that may or may not be related to the core focus of the sports business.
Discretionary funds corresponds to a type of expense which is related to a product or service that is not considered essential, even if there is a utility that justifies it, such as:
Travel expenses
Restaurant
Academy
Movie theater
Automobiles
Sporting items that can be linked to discretionary spending can be, for example, accessories related to a football team, such as a hat, key chain and sportswear.
Thats why , sports managers develop strategies to develop products and services that are characterized as discretionary funds to attract consumers, increase the profitability and competitiveness of a brand in the market.
To know more about discretionary funds here:
brainly.com/question/19350855
#SPJ1
