Eponyms
You employ eponyms frequently, even if you're not aware of it. An eponym is a name that is derived from a specific person for a particular activity, product, object, or discovery. In contemporary use, it can also occur when a brand name starts to be associated with that product.
Consider how a Napoleon complex is similar to an inferiority complex. Named after Napoleon Bonaparte, it's sometimes applied to little individuals who make up for their diminutive size by being excessively combative.
Political cartoons did not depict Napoleon as being of normal height, despite the fact that he was. The Napoleon complex is the result.
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