Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
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Answer:
The answer is: D) Licenses for functional intellectual property can be viewed as conveying a right of use.
Explanation:
Functional Intellectual Property (IP) is different from other IP since it must possess a standalone functionality. This means it must be able to perform a task, process a transaction, etc.
Because functional IP possess a standalone functionality, licensing agreements provide the customer immediate use of the functional IP. Therefore, revenue from licensing functional IP is recognized at the time the license is given.
Answer:
Net realizable value of Accounts Receivable is $4,580
Explanation:
Balance in allowance for uncollectible account= Balance before write off - Account written off
=$420 - $140
=$280
Net realizable value of accounts receivable is:
Particular Amount
Accounts Receivable balance $5000
Less: Account written off <u>$140</u>
Balance after write off $4860
Less: Allowance for uncollectible
account from step 1 <u>$280</u>
Net realizable value <u>$4,580</u>
Answer:
A. Coupon.
Explanation:
A coupon is a ticket that has financial value when redeemed. A coupon is sometimes put as a free gift inside a product.
It is usually used as an advert strategy to get people to buy more products because if consumers know that they are likely to find a coupon inside each product of a particular brand they purchase, it will theoretically lead to more people buying the product in order to get the coupon.
This was the strategy used by Cracker Jack who sold brand snacks of caramel coated popcorn as it had a free prize inside every box which in turn made the product to become immensely popular.