Question

both blue horizons electronics inc. and clr inc. have achieved cost parity in the television market. to gain and sustain a competitive advantage against clr, blue horizons electronics should

Answer 1

To gain and sustain a competitive advantage against CLE, Blue Horizons Electronics should create greater perceived economic value than CLR.

What is competitive advantage?

Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.

Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, the distribution network, intellectual property, and customer service. Competitive advantage is what makes an entity's products or services more desirable to customers than that of any other rival.

Competitive advantages can be broken down into comparative advantages and differential advantages.

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