Question

now that you've delivered the bad news to kenisha that the radio-drm prototype will not be going into production, it's time to give her information about the reasons why the prototype was rejected. you have identified three major issues with respect to the prototype: consumers in the focus groups perceived the product to be too complicated and not user-friendly. production costs of the product are too high versus the price consumers appear to be willing to pay. consumers in the focus group objected to the size of the unit. in which order do you believe you should address these issues with kenisha? (please note: no points are assigned to this question, and there is no incorrect answer. this will simply determine your perception of the priority these issues.)

Answer 1

The following will be the order in which I believe I will address the issues with Kenisha

• Production cost
• the complexity of the product
• Size of the product

I have chosen this order because this order is starting from the most important issue to the least important issue. High production cost is a more serious issue than the consumers in the focus group objecting to the size of the product. I have kept the most serious and important issue at the beginning because usually, a listener has a listening attention capacity of not more than 10 to 15mins.

So, I assume Kenisha will listen to me attentively for just starting 10 to 15mins of our conversation. So, in these 10-15 mins I would like to focus and discuss more on the most important issue which is why I canceled the prototype and later followed by the two least important issues. As she needs to understand why I canceled her prototype and what is the major issues in her prototype so that she can improve them and don't repeat them in the future.

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