Question

chapter 16 discusses evaluative criteria and chapter 18 discusses postpurchase cognitive dissonance. what are some things that amazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are considering purchasing? could this help make consumers feel more comfortable about purchasing a product online and reduce postpurchase guilt and dissonance?

Answer 1

Amazon may have to make recommendations for the items that the consumer wants to purchase. They would also make suggestions as well.

The company can also ensure to keep the information and data of the shoppers safe on their website.

How Amazon can help the customers

Based on the item and comparable searches made by consumers looking for similar kinds of things, Amazon can offer a set of recommendations and ideas. It is possible to track drones that have been assigned to deliver products online.

Additionally, features like "try and buy" can be added, allowing the customer to return the item at their doorstep after giving it a try. The return process should follow a similar pattern to how quickly orders are delivered so that customers do not encounter any problems after making a purchase. Customers will undoubtedly feel more at ease about their shopping experience as a result, and any post-purchase issues will be diminished.

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