In terms of social influences, word-of-mouth has more credibility, but advertising has more <u>reach</u>.
<h3>What is advertising?</h3>
Advertising can be defined as the process of creating product or brand awareness so as to reach the target audience or to generate more sales.
Advertising can tend to reach large number of people especially if media is use for the advertisement, while on the other hand word of mouth has more credibility and reliable compare to advertising based on the fact that you word of mouth is a verbal communication from one person to another person.
As a list of all of the examples of the concept that the individual has encountered.
Explanation:
<u>Exemplar theory:</u> There are certain concepts and analyses of the different objects which brings about the conclusion of which the professional requires and then they get the idea about the different properties and orientation of the object that are under consideration.
