Macy’s offers 15 private brands, from epic threads designed for tweens, to Alfani clothing and accessories for professional men and women. this is an example of :<u> A line extension strategy</u>
A line extension strategy will be the right answer because Macy is offering several private brand under the categories of men and women clothing and accessories for professional men and women.
<h3>What Is a Brand Line Extension?</h3>
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category.
Brand line extensions reduce risk associated with new product development. Due to the established success of the parent brand, consumers will have instant recognition of the product name and will be more likely to try the new line extension.
As a result, promotional costs are much lower for a line extension than for a completely new product. More products expand the company’s shelf space presence - enhancing brand recognition.
<u>Line Extension Benefits:</u>
- Expand company shelf space presence.
- Gain more potential customers.
- Offer customers more variety.
- Greater marketing efficiency.
- Greater production efficiency.
- Lower promotional costs.
- Increased profits.
<u>Line Extension Threats:</u>
- Potential for failure, which may damage products within the brand.
- Possible intra-firm competition.
Therefore, we can conclude that the correct option is A.
Your question is incomplete, but most probably your full question was:
Macy's offers 15 private brands, from Epic Threads designed for tweens, to Alfani clothing and accessories for professional men and women. This is an example of :
A. a line extension strategy
B. a line simplification
C. a line-filling strategy
Learn more about Line Extension on:
brainly.com/question/14291210
#SPJ4
