Question

________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

Answer 1

Informational appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

Informational Appeals: What are they?

• It enables you to highlight the merits of the product and the advantages customers will experience after purchasing it.
• It is a powerful strategy for convincing people that they need and can use your product.
• Con: Informational ads may be tedious.

What types of appeals are there?

• The city's mayor urged its residents to maintain their composure.
• We contributed to the school's annual appeal.
• She participated in the planning of an appeal for the homeless.
• My attorney advised that we seek an appeal because the court's ruling was incorrect.

Learn more about Informational Appeals here:

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