Question

In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as.

Answer 1

In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or usp, are referred to as Brand elements.

What is a brand?

• A brand is any characteristic that sets one seller's good or service apart from that of other sellers.
• It might be a name, a term, a design, a symbol, or anything else.
• In business, marketing, and advertising, brands are used to build and preserve brand equity for the recognized product, which benefits the brand's customers, owners, and shareholders.
• Sometimes generic or retail brands can be distinguished from brand names.

What is Advertising Management?

• Advertising management is a deliberate administrative procedure intended to supervise and regulate the different advertising initiatives included in a campaign to reach out to a company's target market and, eventually, to have an impact on consumers' purchasing decisions.
• Marketing communications must be combined with advertising because it is only one component of a company's promotional mix.

Learn more about Advertising Management here:

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