The correct answer would be, View an online advertisement
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As the director of advertising for a software company, Susan's considering her customers' journey. First step her potential customer take will be to view an online advertisement.
Explanation:
There is a difference between the customers and potential customers. Customers are the people who are already using the product of the Company, whereas potential customers are those who are not currently the users of company's product but can be the customers of the company one day.
So when potential customers comes to know that a company is considering to publish its customers' journey, the first step they take will be to view an online advertisement about it. This is because they also want to associate with this advertising, so they will see the online advertisement to know if it is really happening or not.
Learn more about Potential Customers at:
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