Answer:
Consumers should choose to take the flight.
Explanation:
The price of a rental car = $50
Marginal utility from the car = 20 utils
Now find the per dollar utility from car = $50 / 20 = 2.5 
The price of a flight = $85
Marginal utility from the flight = 30 utils
Now find the per dollar utility from flight = $85 / 30 = 2.83
Since the per dollar, MU is greater in the case of flight so consumers should choose to take the flight.
 
        
             
        
        
        
Answer:
I have to identify the risk factors in the project and then gauge the willingness of the company to take such risks.
Explanation:
Risk tolerance is the willingness of an organization or an individual to take certain risks. The risk tolerance level of a person or organization can be classified as either high or low. For a project manager who wants to determine the risk tolerances associated with his project, he has to first identify the risk factors, and then try to know the risk level and if indeed this level is acceptable within the organization's culture and standard. 
The project manager would do well to plot a graph that would show the probability of a risky action happening or not. A risk tolerance line is now obtained from where the project manager can know if that risk is tolerable by organization standards. The extent of job security would also help in determining the amount of risk a manager can take. However, they are still expected to stay within the standards of the organization.
 
        
             
        
        
        
Answer:
C.  the opportunity cost
Explanation:
The opportunity cost - 
It refers to the amount of benefit received by the business , investors or an individual , during the process of selecting any alternative , is referred to as the opportunity cost . 
These cost can be ignored very easily , in case not seen properly . 
The opportunity cost can very well be used to any important and educational decisions for the betterment of the company or firm. 
Hence , from the given information of the question, 
The correct option is C.  the opportunity cost .