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inna [77]
3 years ago
11

Because advertising is often designed to add ________ value to a product or brand, it plays a more important communications role

in marketing consumer products than it does for marketing industrial products. social cultural monetary emotional psychological
Business
1 answer:
wlad13 [49]3 years ago
8 0

Answer:

The correct answer is Psychological.

Explanation:

Advertising is not only limited to advertisements in magazines, newspapers, radio, television or the Internet. In fact, it is practically in everything around us. The way to place the products in the department stores, the color and size of the potato chip packages, the price of the clothes, the subtlety of the words on the radio ... Everything that makes a product attractive and steals our attention serves as a powerful means to advertise it.

Therefore, all of us, when we buy or consume, seek to distinguish ourselves from others. In addition, this desire to stand out, to be different and unique, is what advertising psychology acts on. And when these individual differences are established, other concepts such as motivation arise in parallel.

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True or False: If Hubert's Fire Engines were a competitive firm instead and $100,000 were the market price for an engine, decrea
KatRina [158]

Answer:

False

Explanation:

In a perfectly competitive market the sales revenue is based on pricing also. As the pricing policy also plays an important role in the marketing technique to attract customers.

As the quality served is generally the same in the market, there is no issue in that but when the price is reduced expected sales will increase and accordingly the expected revenue also increases.

As the sales is expected to increase the revenue will also increase accordingly, even though the price is reduced, due to increase in sales quantity the expected change shall not be same as that of the change in price.

Thus, the statement is False.

5 0
3 years ago
Which describes risk aversion?
Savatey [412]
Risk aversion is the behavior in someone when they are exposed to uncertainty and are unsure of something due to being uncertain about it.  

In this case, reluctant for taking changes when making investment best describes risk aversion from an economics stand point. If someone isn't sure the return on investment they would get from investing or the risks associated with investing in something, they are more hesitant to do that. 
4 0
3 years ago
Read 2 more answers
Knowing the educational requirements for a job you are interested in is very important. For example, to become a doctor would re
Ray Of Light [21]

Answer: It is very important because you need to be prepared to invest the time and money necessary to gain the required skills.

Explanation:

7 0
2 years ago
Suppose a four-period weighted average is being used to forecast demand. Weights for the periods are as follows: w t-4 = 0.1, w
Bingel [31]

Answer:

Option (e) is correct.

Explanation:

Given that,

Weights for the periods:

w_t-4 = 0.1,

w_t-3 = 0.2,

w_t-2 = 0.3

w_t-1 = 0.4

Demand observed in the previous four periods:

A_t-4 = 380

A_t-3 = 410

A_t-2 = 390

A_t-1 = 400

Demand forecast for period t:

= (w_t-4 × A_t-4) + (w_t-3 × A_t-3) + (w_t-2 × A_t-2) + (w_t-1 × A_t-1)

= (0.1 × 380) + (0.2 × 410) + (0.3 × 390) + (0.4 × 400)

= 397

6 0
3 years ago
On May 1, 2016, Varga Tech Services signed a $6,000 consulting contract with Shaffer Holdings. The contract requires Varga to pr
saw5 [17]

Answer:

Varga should recognize $4,000 as revenue in 2016.

Explanation:

As the cash received in advance is recorded as unearned revenue which is a liability for the Varga Tech Services because they did not provide the services yet. On  December 31,  Eight months have passed and services for these month has been provided. So the revenue of 8 month months of 2016 will be recognized and recorded at year end.

Serive Contract = $6,000 for 12 months

Revenue Recognized in 2016 = $6,000 x 8/12 = $4,000

4 0
3 years ago
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