Because advertising is often designed to add ________ value to a product or brand, it plays a more important communications role

Question

3 years ago

11

Because advertising is often designed to add ________ value to a product or brand, it plays a more important communications role

in marketing consumer products than it does for marketing industrial products. social cultural monetary emotional psychological

Business

1 answer:

wlad13 [49] · Answer 1 · 2022-03-28T12:59:56+03:00

Answer:

The correct answer is Psychological.

Explanation:

Advertising is not only limited to advertisements in magazines, newspapers, radio, television or the Internet. In fact, it is practically in everything around us. The way to place the products in the department stores, the color and size of the potato chip packages, the price of the clothes, the subtlety of the words on the radio ... Everything that makes a product attractive and steals our attention serves as a powerful means to advertise it.

Therefore, all of us, when we buy or consume, seek to distinguish ourselves from others. In addition, this desire to stand out, to be different and unique, is what advertising psychology acts on. And when these individual differences are established, other concepts such as motivation arise in parallel.