Answer:
Letter C is correct. <u><em>Ethical Dissonance.</em></u>
Explanation:
Ethical dissonance corresponds to the principles of interaction between employees and the organization and the consequences for ethical behavior in companies.
For each individual has an individual perspective on ethical concepts, and consequently this influences the ethical perception of organizational values and the way decisions are made. What may occur is a dissonance between individual ethical principles and organizational ethical principles. To avoid ethical dissonance, it is ideal for an organization to adopt an ethical culture, where ethics is a relevant factor exercised by the entire hierarchy in the company.
Answer:
all else being equal, a marketing channel that has a high cost per exposure will have a low return on investment
I recommend that you should stay with the
divisional SBU structure but you can merge into a single division for the entire
company regarding the marketing and sales functions. You need to modify Holden
Evan's divisional structure to avoid the repetition of the problem with China
Debacle. You need to combine the marketing departments of three SBUs to a
single marketing department of all brand of SBU. This will help you prevent in copying works and it
will also decrease competition. Lastly, with this strategy, it can help you
view and manage all activities that is going through the marketing operation.