Question

The deep-rooted and pervasive beliefs and stereotypes held by chinese car buyers toward different brands illustrate the importance of assessing ________ factors when entering foreign markets.

Answer 1

The deep-rooted and pervasive beliefs and stereotypes held by Chinese car buyers toward different brands illustrate the importance of assessing marketing factors when entering foreign markets. The Chinese judge other non-Chinese brands simply because they are NOT Chinese. They believe that these brands have substandard quality, thus, they don't like buying them.