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ElenaW [278]
3 years ago
8

Discuss how mastercard could use its data warehouse to help it expand each of these customer bases

Business
1 answer:
devlian [24]3 years ago
8 0
<span>MasterCard uses a history of credit card transactions to provide information for targeted marketing. marketing and business planning. For example, your bank may notice a customer purchasing numerous airline flights and generate an offer for a credit card that offers airline miles as a reward. It can also go directly to the airlines and negotiate a special offer or deal for it's cardholders.</span>
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