It is an appeal to Ethos as it comes from a point of authority of knowledge on a subject.
The writing inspires people
I'd say B and D. Elementary school reports don't necessarily equate to knowledge of a subject (and research on the branches of government doesn't help you know <em>how</em> to govern), so A is out. C is nice, but popularity and charm do not a leader make, he might have ulterior motives to being as such, maybe taking advantage of the power? B and D show things he has done that would give him useful skills in the position.
The traditional dress of a UAE woman is the abaya. It is important to note that the abaya is not really a dress. Instead it can be more accurately compared to a thin, flowing cloak that covers the body. Underneath, women wear their clothes (and in fact, often choose western-inspired styles, like jeans).