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AnnyKZ [126]
3 years ago
11

What are the major elements of lvmh's competitive strategy in the branded luxury products industry? how well do the pieces fit t

ogether? is the strategy evolving?
Business
1 answer:
Arada [10]3 years ago
4 0
It's incorrect to say competitive strategy- because LVMH is not a business. LVMH doesnt compete with anyone because it is a conglomerate of decentralized brands. Each brand has its own DNA/story/value proposition and its own competitors and unique business strategies.

Having said that, LVMH's 'corporate' strategy is to hold a portfolio of the most cherished, coveted luxury brands and add value through its specialized resources - sourcing, its supply chain management, brand management and talent.
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