Question

Kellogg's begins to strategize a marketing campaign for its newly acquired Gardenburger product line. Before getting too far into the process of building its brand, what needs to be used as a measuring stick for its potential new campaign?

Answer 1

Answer:

The parameter of its budgets.

Explanation:

Parameter of the budget will determine the amount of fund that are available for the marketing campagin. This will put a limit on the type of plan that the marketing team can execute.   It would be a waste of time if you spent a lot of effort and work hours to  create an excellent plan but do not have the money to turn that plan into reality

As the budget goes higher, the limitation for their strategy goes lower.  This is why analyzing the parameter of the budget should come first.